{"id":20703,"date":"2025-01-03T14:08:11","date_gmt":"2025-01-03T14:08:11","guid":{"rendered":"https:\/\/ist2025.ist-edu.ch.paragon.sui-inter.net\/?p=20703"},"modified":"2025-01-03T14:22:34","modified_gmt":"2025-01-03T14:22:34","slug":"notre-marque-evolue","status":"publish","type":"post","link":"https:\/\/www.ist-edu.ch\/fr\/mission-fr\/notre-marque-evolue\/","title":{"rendered":"Notre marque \u00e9volue"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\" id=\"ist-wir-pragen-tourismus-und-outdoor-seit-25-jahren\">IST \u2013 nous impactons positivement le tourisme &amp; outdoor.<br>Depuis 25 ans.<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Leader des \u00e9coles de tourisme en Suisse, l\u2019IST ouvre d\u2019excellentes perspectives professionnelles dans le tourisme &amp; outdoor. \u00c0 Lausanne et \u00e0 Zurich, un enseignement de haut niveau est garanti par des formateurs qualifi\u00e9s qui collaborent avec des intervenants externes pour assurer des cours de qualit\u00e9, orient\u00e9s sur la pratique et ancr\u00e9s dans un environnement innovant. Les sp\u00e9cialistes sortant de l\u2019IST convainquent par leur savoir-faire et leurs qualit\u00e9s humaines. Ils jouent un r\u00f4le positif dans le tourisme et les activit\u00e9s outdoor en Suisse comme \u00e0 l\u2019\u00e9tranger.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"unsere-vision\">Notre vision<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Des exp\u00e9riences de tourisme &amp; outdoor qui apportent de la valeur \u00e0 l\u2019humain comme \u00e0 la plan\u00e8te.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"unsere-mission\">Notre mission<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Nous transmettons \u00e0 des personnes ambitieuses le savoir-faire et l\u2019expertise dont elles auront besoin pour r\u00e9ussir leur carri\u00e8re dans le tourisme &amp; outdoor.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-92db96b8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"die-marke-ist\">La marque IST<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Quelles sont les promesses de l\u2019IST?<br>Que propose l\u2019IST?<br>Quels sont nos objectifs?<br>Comment allons-nous les atteindre?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Notre marque englobe les r\u00e9ponses aux questions fondamentales qui sont d\u00e9finies dans notre vision et notre mission. Qui sont aussi perceptibles dans notre image et notre communication, tant sur le fond que sur la forme. Et clairement visibles dans nos offres et nos services.<\/p>\n\n\n\n<figure class=\"wp-block-image alignleft size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"720\" src=\"https:\/\/www.ist-edu.ch\/wp-content\/uploads\/2022\/02\/Markenkern_FR-1024x720.png\" alt=\"\" class=\"wp-image-11581\" srcset=\"https:\/\/www.ist-edu.ch\/wp-content\/uploads\/2022\/02\/Markenkern_FR-1024x720.png 1024w, https:\/\/www.ist-edu.ch\/wp-content\/uploads\/2022\/02\/Markenkern_FR-300x211.png 300w, https:\/\/www.ist-edu.ch\/wp-content\/uploads\/2022\/02\/Markenkern_FR-768x540.png 768w, https:\/\/www.ist-edu.ch\/wp-content\/uploads\/2022\/02\/Markenkern_FR-1536x1080.png 1536w, https:\/\/www.ist-edu.ch\/wp-content\/uploads\/2022\/02\/Markenkern_FR.png 1579w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>* Des sp\u00e9cialistes qui convainquent par leur savoir-faire et leurs qualit\u00e9s humaines et qui offrent des exp\u00e9riences de tourisme &amp; outdoor durables.<\/em><\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-92db96b8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Logo<\/strong><br>Notre logo trouve son origine dans la croix suisse. Son dynamisme marque \u00e0 la fois un nouveau d\u00e9part, une \u00e9volution et une progression.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1080 \/ 1080;\" width=\"1080\" controls src=\"https:\/\/www.ist-edu.ch\/wp-content\/uploads\/2022\/02\/IST_Logo_Anim_mit-Sound.mp4\"><\/video><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Palette colorim\u00e9trique<\/strong><br>Place, Dream, Seek, Grow: ces couleurs soulignent clairement notre approche du tourisme &amp; outdoor ainsi que nos objectifs.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.ist-edu.ch\/wp-content\/uploads\/2022\/02\/Farbwelt.png\" alt=\"\" class=\"wp-image-11472\" style=\"width:404px;height:181px\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Charte visuelle<\/strong><br>Notre charte visuelle suscite des \u00e9motions en montrant des personnes et des lieux et en mettant l\u2019accent sur le voyage, les grands espaces et la vie urbaine. Chaque photo invite \u00e0 vivre le moment pr\u00e9sent et \u00e0 red\u00e9couvrir le monde dans sa surprenante proximit\u00e9 et toute sa richesse.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.ist-edu.ch\/wp-content\/uploads\/2022\/02\/Bildsprache-1024x389.png\" alt=\"\" class=\"wp-image-11478\" style=\"width:404px;height:153px\"\/><\/figure>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Police<\/strong><br>Notre police est moderne, discr\u00e8te et extr\u00eamement flexible.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.ist-edu.ch\/wp-content\/uploads\/2022\/02\/Schriftart.png\" alt=\"\" class=\"wp-image-11480\"\/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>IST \u2013 nous impactons positivement le tourisme &amp; outdoor.Depuis 25 ans. Leader des \u00e9coles de tourisme en Suisse, l\u2019IST ouvre [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20713,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","inline_featured_image":false,"wp_popup_display_lightbox":0,"wp_popup_suppress":"","wp_popup_trigger":"","wp_popup_trigger_amount":0,"wp_popup_disable_on_mobile":false,"rank_math_title":"","rank_math_description":"","rank_math_focus_keyword":"","footnotes":""},"categories":[45,43,44,48],"tags":[],"class_list":["post-20703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mission-fr","category-ist-zuerich-fr","category-news-fr","category-ist-lausanne-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ist-edu.ch\/fr\/wp-json\/wp\/v2\/posts\/20703","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ist-edu.ch\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ist-edu.ch\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ist-edu.ch\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ist-edu.ch\/fr\/wp-json\/wp\/v2\/comments?post=20703"}],"version-history":[{"count":1,"href":"https:\/\/www.ist-edu.ch\/fr\/wp-json\/wp\/v2\/posts\/20703\/revisions"}],"predecessor-version":[{"id":20704,"href":"https:\/\/www.ist-edu.ch\/fr\/wp-json\/wp\/v2\/posts\/20703\/revisions\/20704"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ist-edu.ch\/fr\/wp-json\/wp\/v2\/media\/20713"}],"wp:attachment":[{"href":"https:\/\/www.ist-edu.ch\/fr\/wp-json\/wp\/v2\/media?parent=20703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ist-edu.ch\/fr\/wp-json\/wp\/v2\/categories?post=20703"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ist-edu.ch\/fr\/wp-json\/wp\/v2\/tags?post=20703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}